Idents, bumpers and stings are industry terms used in broadcast design for channel …
Why Animated Logos Are Rocking the Digital Scene
Your logo is the most important visual expression of your brand. It makes …
The Evolution of the @ Symbol
The at sign (@) has evolved multiple times during its lifetime, acquiring today …
Visual Perception and the Sequence of Cognition
Our eyes are our primary sources of sensory information about the world around …
Neue Haas Grotesk—The Real Helvetica
Helvetica is probably the world’s most famous sans-serif font—books have been written about …
What Makes a Good Logo? The Five Key Attributes of Logo Design
If you landed on this post, chances are you need a logo designed …
In the Spotlight: Pantone
We recently came across an article, written by Anne Quito and published on …
Brand Identity Design—An Insight Into our Creative Process
Brand identity design is a fascinating process—we like to think of it as …
Branding 101: Brand Architecture Models
Brand architecture is the way we organise, manage and go to market with …
What is a Corporate Manifesto?
A corporate manifesto is a public statement of intent crafted to inspire, motivate …