Brand identity design is a fascinating process—we like to think of it as …
Branding 101: Brand Architecture Models
Brand architecture is the way we organise, manage and go to market with …
What is a Corporate Manifesto?
A corporate manifesto is a public statement of intent crafted to inspire, motivate …
History of Symbols: The Asterisk
The word asterisk comes from the Greek word ‘asteriskos’ meaning little star and …
Reading List: Recommended Books for Creative Professionals
This book is a manifesto of business practices and a must have for …
Outdoor Signage: An Overview on the Main Types
Outdoor signage comes in all shapes and formats so choosing one can become …
Trademarks: What is the difference between the TM, R and C symbols?
A trademark is a design, symbol, word, sound or phrase that identifies the …
Understanding Intellectual Property Rights
Copyright, patents, designs and trademarks are all types of intellectual property protection. You get …
Branding Spotlight: Brand Identity vs Brand Image
A question that seems to come up a lot is ‘What is the …
Typography 101 | A quick guide to Punctuation Marks
Do you know the difference between a hyphen, en dash and em dash? …