Frequently Asked Questions
Here are some answers to address a few of the most common questions we get asked by design clients. If your question is not answered, feel free to drop us a line or call the London studio at +44 (0)203 289 0891 and we’ll be happy to help.
To discuss a project, please fill out the form on our Contact page and someone from our team will get straight back to schedule a call. The call will be an opportunity to get a sense of whether we’d be a good fit for each other and answer any questions you might have about working together.
After the discovery call, we might need to ask some more questions to get a better understanding of the project requirements, key deliverables and get a sense of where you would like to go in terms of style direction. As such, if necessary, we will share a link to a questionnaire. Your responses will be used to scope out the work before submitting a formal project offer, which is our proposal including a quotation for the work, a list of the items that will be delivered, our terms of service, and a rough timeline for the project.
We assist businesses with the creative support they need to develop all visual assets of their brand—from visual identity systems and style guides, to providing brand assets for the implementation of marketing campaigns and promoting their brand on all media channels.
Our work encompasses corporate identity design, motion graphics, and the creation of print and digital communication material.
No, we don’t. We focus on what’s best for our clients rather than winning the business and believe that project success is obtained from a process of collaboration with the client rather than a race to come up with half-baked ideas that aim to impress but might not even align with the project’s objectives.
When we respond to an RFP, we don’t pitch ideas or do any speculative design work until we’ve been selected for a project and fully engaged as an agency.
We are a London-based studio working with clients worldwide. We run our design practice as a fully remote agency and have put in place a streamlined process that enables us to collaborate with clients all over the globe.
All of our communication is done using a combination of Skype, WhatsApp, and other conferencing and screen sharing platforms. When necessary, we will visit the client in person—e.g. for the first briefing session.
Our core team comprises of two people—the agency owners, which are also the creators of most of the design work. Throughout the years, we have developed an agile business model that allows us to assemble a team on-demand, on a per-project basis.
All graphic design and motion graphics are developed in-house and, when required by a specific project, we reach out to our network of specialists, whose skillset complement ours, and assemble a team for the specific project at hand. This system allows us to keep our costs down, while offering personalised creative support on par with larger agencies.
We have a standard process for how we would approach a design assignment. There are four key stages involved in most projects: Research and Idea Generation, Preliminary Concepts, Production, Delivery. Each stage of the creative process will usually include a PDF output for the client to sign-off before we continue on to the next stage
Following the Research and Idea generation phase, we usually develop a a concept deck. The presentation content will vary depending on the project, but generally has the creative direction, rationale, and the proposed design solution. The number of design options we share with the client depends on the type of project and budget. Design options take very different directions and, to get to the design concepts that we propose, we generate and discard many other ideas. We only present ideas we believe in and never put forward an idea that we think is weak, or one we’re unsure about, as we don’t believe in quantity over quality. The concept deck includes visualisations of the possible applications, to help the client imagine how the work will look after implementation.
After the first presentation, we expect to refine and develop one of the proposed design options. Throughout this process, we will work closely with the client as we gather feedback on the chosen concept and go through iterations, usually 2-3 rounds of refinements, until we finalise the designs.
With the design materials finalised, we start the process of developing the final deliverables outlined in the project offer. The work we complete often result in the provision of a style guide, whether for the visual identity system or the creation of brand assets to support the client’s digital marketing and social media activities.
At the end of a branding assignment, we would normally offer our clients the possibility to check with us when they’re unsure about implementation. Some clients opt-in for a brand guardianship phase, when we offer a check-in period to review PDFs of any follow-up work our clients create in-house or through other contractors, or we act as the in-house design team until one is formed. Other times we continue as the client’s design team. In such cases, we offer monthly retainer plans for ongoing creative support.
Munch Studio has collaborated with larger agencies on projects for companies of all sizes across various industries. For privacy reasons, we keep some of our clients’ projects hidden from our website. To view our public work, check out our work page.
Every pricing proposal is bespoke to the assignment. Our fees are formulated based on the studio’s resources which need to be allocated for the project, the time we estimate the team will need to create the deliverables, the number of creative paths that we present, and the complexity of the assignment.
We have a studio day rate but we normally charge a fixed fee for most of our projects. Fixed-fee projects usually include a set number of revision rounds or hours, indicated in the project offer. Revisions exceeding what is agreed in the project offer will be charged at an hourly rate of £60.
When is not possible to estimate the cost of an assignment—e.g. projects that involve the development of a campaign or marketing strategy—we approach the assignment as a phased engagement and begin by charging a fixed fee for the first phase, followed by a monthly retainer fee, which is agreed at the end of the first phase during a planning session.
If you feel that we are a good fit and would like to work with us, we request half of our fee upfront before project commencement, and the remaining half in instalments, as a progress payment. The last instalment is always due upon project completion before delivery of final files.
For projects below £2,000, we generally ask for the full project fee before project commencement. All our terms and conditions are outlined in the service agreement included in our Project Offer with the quotation.
We only work with a small number of new clients every year and therefore can only add clients that can spend at or above our minimum level of engagement set for each project. We won’t accept an assignment if we feel that the budget doesn’t allow for the time needed, because we don’t agree to change our work attitude and lower or standards in order to meet a lower budget that doesn’t fit within our minimum engagement fees.
Our fees grant the client an exclusive team for a set period of time. As such, all projects are tied to a delivery date which is agreed before project commencement.
The time a project is expected to take is largely informed through the experience of past projects. We’ve established a minimum time frame for every project type, but it varies according to the project complexity and other factors that might affect the duration—such as the number of deliverables, how many stakeholder reviews are needed and the timeliness with which we obtain approvals.
For projects where a delivery deadline is set in stone right from the briefing stage—because of product launches, for example—we’ll work towards the time frame determined by the client’s requirements.
Fixed-fee projects include a set number of revision rounds or hours, indicated in the project offer. Revisions exceeding the number of hours or rounds will be charged at an hourly rate of £60. All our terms and conditions are outlined in the service agreement included in our Project Offer with the quotation.
Only the file formats specified as Final Deliverables in the project offer will be shared at the end of the assignment. All our terms and conditions are outlined in the service agreement included in our Project Offer with the quotation.
Under UK Intellectual Property law, the creator automatically has full ownership of the design work and can decide which parts to distribute and which not.
On project completion, we generally assign all intellectual property rights for all trademarks—such as names, words, symbols and logo designs that identify the goods or services of the Client—created for a branding assignment to our clients.
For all design work other than trademarks, we retain all proprietary rights to all project files and grant the client a non-exclusive, perpetual license to use, reproduce and display the design work for the scope of the project. Any additional uses will require separate pricing and an assignment of intellectual property will be formally made in writing. For example, if a client requires a licence to create derivative works from the final design files and the original source files for transfer to an in-house team or another designer, the working files in the native formats can be included as deliverables in the quotation and will be subject to an additional buyout fee.
All our terms and conditions are outlined in the service agreement included in our Project Offer with the quotation.
Brand book, style guide, brand manual or guidelines are all names for the document produced upon completion of a branding project. Essentially, visual style guides are a set of instructions and tools on how to utilise the different elements of a brand and describe best practices for their application. These resources provide a style reference to all stakeholders in a company to help them consistently communicate the brand at every touchpoint.
The end of a branding assignment will often result in the provision of a style guide, whether for the visual identity system or the creation of brand assets to support the client’s digital marketing and social media activities.
No, we don’t. Trademark registration, is a complex, time-consuming process and involves many factors to consider. Although we try our best to check that the work produced isn’t an obvious infringement, it’s practically impossible to create something that bears no resemblance to another design. If we discover that a design could cause the risk of potential infringement, then we will change direction.
Once we hand our files to the client, if registration is a direction they wish to take, we strongly recommend that they hire an IP lawyer for trademarking a name or design as this task is outside the scope of our work
Yes. If you need naming or copywriting services as part of a branding package, we will call on a naming specialist from our collective network to participate in the engagement.