Frequently Asked Questions
Here are some answers to address a few of the most common questions we get asked. If your question is not answered, feel free to drop us a line or call the London studio at +44 (0)203 289 0891, and we’ll be happy to help.
We assist businesses with the creative support they need to develop all visual assets of their brand—from visual identity systems and style guides to providing brand assets for the implementation of marketing campaigns and promoting their brand on all media channels.
Our work encompasses corporate identity design, motion graphics, and the creation of print and digital communication material.
No, we don’t. We focus on what’s best for our clients rather than winning the business. We believe project success is obtained from a process of collaboration with the client rather than a race to come up with half-baked ideas that aim to impress but might not even align with the project’s objectives.
When we respond to an RFP, we don’t pitch ideas or do any speculative design work until we’ve been selected for a project and fully engaged as an agency.
Our core team comprises of two people—the agency owners, which are also the creators of most of the design work. Throughout the years, we have developed an agile business model that allows us to assemble a team on-demand, on a per-project basis.
All graphic design and motion graphics are developed in-house and, when required by a specific project, we reach out to our network of specialists, whose skillset complement ours, and assemble a team for the specific project at hand. This system allows us to keep our costs down while offering personalised creative support on a par with larger agencies.
We take a bespoke approach to each and every design assignment. We also continuously refine our process to improve our clients’ experience.
Click here to learn more about our design process.
Every pricing proposal is bespoke to the assignment. Our fees are formulated based on the studio’s resources which need to be allocated for the project, the time we estimate the team will need to create the deliverables, the number of creative paths that we present, and the complexity of the assignment.
We have a studio day rate, but we normally charge a flat fee for most of our projects. Fixed-fee projects usually include a set number of revision rounds or hours.
When is not possible to estimate the cost of an assignment—e.g. projects that involve the development of a campaign or marketing strategy—we approach the assignment as a phased engagement and begin by charging a fixed fee for the first phase, followed by a monthly retainer fee, which is agreed at the end of the first phase during a planning session.
If you feel that we are a good fit and would like to work with us, we request half of our fee upfront before project commencement, and the remaining half in instalments, as a progress payment. The last instalment is always due upon project completion before delivery of final files.
For projects below £2,000, we generally ask for the full project fee before project commencement. All our terms and conditions are outlined in the service agreement included with the quotation in our project offer.
Our fees grant the client an exclusive team for a set period of time. As such, all projects are tied to a delivery date which is agreed before project commencement.
The time a project is expected to take is largely informed through the experience of past projects. We’ve established a minimum time frame for every project type, but it varies according to the project complexity and other factors that might affect the duration—such as the number of deliverables, how many stakeholder reviews are needed and the timeliness with which we obtain approvals.
For projects where a delivery deadline is set in stone right from the briefing stage—because of product launches, for example—we’ll work towards the time frame determined by the client’s requirements.
Under UK intellectual property law, the creator automatically has full ownership of the design work and can decide which parts to distribute and which not.
On project completion, we generally assign intellectual property rights for all trademarks to the client—such as names, words, symbols and logo designs that identify the goods or services created for a branding assignment.
For all design work other than trademarks, we retain all proprietary rights to all project files and grant the client a non-exclusive, perpetual license to use, reproduce and display the design work for the scope of the project. Any additional uses will require separate pricing and an assignment of intellectual property will be formally made in writing. For example, if a client requires a licence to create derivative works from the final brochure design files, and the original source files for transfer to an in-house team or another designer, the working files in the native formats can be included as deliverables in the quotation and will be subject to an additional buyout fee.
All our terms and conditions are outlined in the service agreement included with the quotation in our project offer.
The end of a branding assignment will often result in the provision of a style guide, whether for the visual identity system or the creation of brand assets to support the client’s digital marketing and social media activities.
Brand book, style guide, brand manual or guidelines are all names for the document produced upon completion of a branding project. Essentially, visual style guides are a set of instructions and tools on how to utilise the different elements of a brand and describe best practices for their application. These resources provide a style reference to all stakeholders in a company to help them consistently communicate the brand at every touchpoint.
No, we don’t. Trademark registration is a complex, time-consuming process and involves many factors to consider. Although we try our best to check that the work produced isn’t an obvious infringement, it’s practically impossible to create something that bears no resemblance to another design. If we discover that a design could cause the risk of potential infringement, then we will change direction.
Once we hand our files to the client, if registration is a direction they wish to take, we strongly recommend that they hire an IP lawyer for trademarking a name or design as this task is outside the scope of our work.