This book is a manifesto of business practices and a must have for anyone who sells ideas or advice. It lays out twelve steps–in the form of proclamations–that will inspire owners of independent creative businesses to rethink how their services are bought and sold.
Written in a witty, fast-paced style by advertising gurus Ries and Trout, Positioning is the first book to deal with the problems of communicating to a skeptical, media-blitzed public.
The book describes a revolutionary approach to creating a “position” in a prospective customer’s mind. To own a copy buy it on Amazon at this link.
The author Marty Neumeier did a great job at presenting how strategic thinking and creativity can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
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This book teaches left-brain business skills to right-brain creative thinkers. You already have the creativity; now it’s time to gain the business insight.
David Airey’s book shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he also uses the work of many well-known designers and leading design studios.
Read about how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. Just My Type is a fascinating book of stories about fonts. A must have if you want to learn about typefaces and how they define the world in which we live. Buy it on Amazon.
Designing Brand Identity is a good resourceabout brand fundamentals. From research to brand strategy to design execution, launch, and governance, the book is a compendium of tools for branding success and best practices for inspiration.