The Power of Infographics - blog post

The Power of Infographics in the Information Age

To cope with the flood of information we are exposed to every day, we’ve become content grazers—skimming headlines and post descriptions for the promise of bite-sized nuggets of information.

As a result, in the past decade, infographics have become very popular tools to present information in a simplified and visually engaging way that attracts and inform a large audience.

The word infographic is a blend of the words ‘information’ and ‘graphic’. An information graphic is a visual representation of information which aims to make the data easily understandable at first glance.

Why are infographics so popular?

According to The Visual Teaching Alliance, approximately 65% of people are visual learners and the human brain processes visual information about 60,000 times faster than text.

Since infographics make minimal use of text, they are a powerful tool for displaying and analysing large data sets, explaining concepts, showing trends and providing essential insights in a compact and shareable form.

Long-form infographics and data visualisations are becoming increasingly popular among web users, and so they provide tangible business value to organisations. They are considered one of the most effective conversion tools in every organisation’s marketing toolkit—they are easily shareable and fun to consume.

Infographics can be an effective tool to:

  • Draw more traffic to your blog or website.
  • Enhance your reports and printed literature with visually-enticing content.
  • Tell stories, spread information and promote brands.
  • Transform complex data or concepts into a visual format that is intuitive and potentially viral. 
  • Overcome information overload and make your content easy to consume.
  • Present findings or highlight insights to both internal and external audiences.

Types of Infographics

Infographics come in all shapes and sizes. To help you decide on the formats that best suit your content we’ve grouped them into nine categories. Most infographics will combine elements of multiple types to convey the data you need to share with your audience.

  1. Data Visualization–As its name implies, this type of infographic incorporates different chart and graph formats—the best option if you have many statistics, facts and figures to communicate to your audience.

  2. Flow Charts (or decision-tree)–Help describe processes. Organisations can use these to explain complex business procedures, workflows, service offerings, etc. These type of information visuals can also provide an answer to a question via the reader’s choices.

  3. Informational–Composed mostly of text, the list-based visual is the perfect reference tool. Its information is usually enhanced with icons and attractive layouts. Organisations often use informational infographics to create industry guides, cheat sheets, etc.

  4. Timeline—Great at telling a story through a chronological flow, this type of infographic can be used for everything from brand stories to resumes to the historical development of a trend, person or product.

  5. Instructional or Useful Bait—This type of infographic format is excellent for providing the description of a procedure with instructions to follow or answering a question by showing ‘How to’ do it. Instructional infographics usually take the viewer through a step-by-step process.

  6. Comparison—They are a side to side comparison of two things, i.e. products,  people, ideas, things, or places. Versus infographics can be used to visually contrast and compare seemingly opposing things to reveal similarities, differences and relative advantages.

  7. Geographical—Usually in the form of a map with icons and a colour-coded legend, this type of visual is ideal for showcasing data trends or comparing statistics based on location. 

  8. Photo-graphic—As the name suggests, is what results from the combination of a background image and graphic elements such as line charts, icons or text. 

  9. Numerical—Also referred to as ‘Number Porn’, the key function of these type of infographics is to add visual interest to individual units of information. Various stats and figures are visualised using large numbers, icons or other graphic elements.

We hope you enjoyed reading this article and found it useful.
Also, we have, of course, produced an infographic that summarises this article’s key points. Feel free to share it with your followers and within your network.

Let’s Work Together

The team at Munch Studio can help you create effective infographics that wow your audience. If you have an idea for an infographic—we’d love to help.