A corporate manifesto is a public statement of intent crafted to inspire, motivate and get everyone connected to the company’s goals. A good manifesto, when authentic, captures the guiding philosophy of the organisation and becomes its heart and spirit.
Having a powerful manifesto that touches the emotions is a way to instil enthusiasm and confidence in your employees, offer a guide for investors and partners, and create a common goal and vision for your organisation
While mission and vision statements are written for the boardroom, manifestos are written with the employee and customer in mind and at heart.
The word manifesto derives from Latin and translates to ‘clear and evident’. And that’s exactly what a manifesto should do—make it clear to everyone who you are, what you stand for, what you do and why you do it.