Your logo is the most important visual expression of your brand. It makes your business recognisable and appears on all your marketing material.
In this post, we explore the role of the animated logo and how it can be effectively applied to convey your brand’s personality and create a stronger impression in your audience’s mind.
Animated logos create unique lasting impressions.
An animated logo can be a powerful asset to your visual identity system because it creates instant brand recognition.
Motion designers can turn static logos into unique expressions that make your brand come to life—your logo is set in motion, and original graphics are combined with visual effects, sound, and colour to create an eye-catching brand mark that can engage all senses and trigger stronger emotions.
An animated logo can, therefore, better encapsulate the essence of your business, improve brand awareness, and help you establish a stronger connection with your audience.
Many Applications. A one-time investment.
Your animated logo is an asset of great value because it can be used in many brand touchpoints and for as long as your branding stays the same, making it a one-time investment.
Animated logos can be used on your website, in place of your static logo, shared via your social networks, and embedded in your video content. You can incorporate an animated logo in your corporate videos and presentations—in lower thirds, as an opener of your promo and marketing videos or as an outro at a pitch, a product demonstration or a business meeting. A logo intro can help you build brand recognition, while a logo outro gives the viewer a last glimpse of who you are and can serve as a call to action that sends them to your website.
Furthermore, animated logos add consistency to your video content and reinforce your brand image over and over again.
We’ll finish this post with some examples of animated logos we created for our clients.